The increasing demand for online communication and collaboration tools has led to the rapid growth of Web Real-Time Communication (WebRTC) businesses. However, as these businesses scale, managing cloud infrastructure costs becomes more challenging as usage increases and the need for competitive advantage arises. In this white paper, we elaborate on how to optimize cloud costs while scaling your business. We discuss the challenges faced in managing cloud costs and provide practical tips and strategies for reducing expenses without compromising on service quality. Whether you’re a startup or an established WebRTC business, this guide will equip you with the knowledge and tools needed to manage your cloud infrastructure costs effectively and achieve sustainable growth.