Etisalat and to set up direct peering in the UAE to improve video gaming experience

2 April 2019

Etisalat, one of the world’s leading telecom groups in emerging markets and, an industry-leading hosting provider specializing in online video gaming infrastructure, today announced an agreement to set up direct peering between the companies' networks in the UAE.

Centralized server clusters deployed in’s data centers are critical to the gameplay experience of popular online video game titles developed by a variety of publishers by synchronizing interactions between gamers in a real-time manner where caching is not an option.

Peering locally will result in an extreme reduction in latency to video games locally hosted on’s infrastructure for Etisalat’s customer base, providing a first-class gameplay experience to all of the UAE.

Under the terms of the deal, will deploy a network backbone PoP in Etisalat’s SmartHub facility in Fujairah and connect to the SH-IX internet exchange. Leveraging local low-latency transport connectivity back to’s existing server footprint in Dubai, both companies will be uniquely positioned to bring a superior video gaming experience to local ISP partners and their end users all over the MENA region.

According to Stijn Koster, Managing Director at

“International reach has always been an important part of’s vision – we have expanded’s backbone network to every continent of the world, and were one of the first to bring locally hosted video gaming infrastructure to the Gulf region in 2016. We are now diversifying our regional presence to access new key markets as well as increasing redundancy, further improving our unique high-performance hosting platform.”

Rashid Ali Al-Ali, VP International Sales at Etisalat said:

“Etisalat’s SmartHub is a central hub today for submarine cables due to the partnerships with leading carrier names in the industry. SmartHub has grown into a key IP inter-connection hub for ISPs providing their customers with direct connectivity to deliver high capacity content with low latency. customers will now be able enjoy seamless connectivity and gaming on SmartHub’s network.”

About Etisalat

Etisalat Group is one of the world’s leading telecom groups in emerging markets. Etisalat’s current market cap is AED 148 billion ($40.3billion). The company’s consolidated net revenues are at AED 52.4 billion and consolidated net profit at AED 8.6 billion in 2018. Its high credit ratings reflect the company’s strong balance sheet and proven long-term performance.

Headquartered in Abu Dhabi, Etisalat was established over four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organization, Etisalat provides innovative solutions and services to 141 million subscribers in 15 countries across the Middle East, Asia and Africa.

About, a Ubisoft company, is one of the leading providers of high performance hosting and global infrastructure services. Operating a global low-latency network, with thousands of servers spread over 33 points of presence in 15 countries, excels in the gaming market and hosts a variety of game publishers and developers with AAA games for PC, Microsoft Xbox, Sony PlayStation, Nintendo Switch and mobile. With over 100 million gamers using our servers daily, we are proud to call ourselves the game hosting specialists. Visit for more information.


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Main Take-Aways

In Dubai, United Arab Emirates, we offer our services from the Equinix DX1 data center. has over 120 servers operating in the Dubai data center. On demand we can expand the amount of servers within the facilities of the data center. We offer a variety of services from the Dubai location. From our Dubai data center we offer low-latency connections to the Gulf region.

Related Links

Learn more about our Points of Presence in Dubai and Fujairah